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Post by fence on Jan 28, 2020 9:15:41 GMT -6
What is the best way to got about improving the position of ones website. Adding services etc.
I hired a website built last year and spent a couple of grand. Website is ok I think, if you can find it. They have finally got it where if you look up fence company in my area it comes up. But not fence contractor etc. Also googling other otherservicesservices ee offer won't get you to us.
I'm kinda thinking my webmaster is a idiot. So I'm trying to educate myself on this process and how it works so I know.
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Post by cottagefarm on Jan 28, 2020 11:23:52 GMT -6
Your website needs to have tags and keywords that will be found by google search. Paying google for higher search placement is also what the big sites do. But there are ways to improve SEO (Search Engine Optimization) without having to pay that extra. Your site designer should know how to best do that, but not all do. So that you can better understand it all yourself, google this: best practices for google SEO
It is also important to link any social media outlets you utilize to your website as well. If you use facebook, make it a business page, not a personal page.
Update things fairly regularly. Think about it as any other marketing/advertising campaign. It's not a once and done thing. You need to regularly put stuff out there for people to want to see your site.
Link relevant and interesting articles, (or write your own) People searching for some general information can land on your page as well.
Sign up for a google analytics account to be able to assess your traffic stats
I sell on one of the major marketplace platforms and approx 50% of my traffic comes from google search (ie outside of the marketplace platform)
Are you willing to share your website address for a look-see on search results and site layout?
I will try to take a look at it and see what kind of search results I get as well as anything that stands out.
Understand, I am absolutely no expert on web design or SEO, but have had to try to understand it for my own business. |
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Post by fence on Jan 28, 2020 12:08:14 GMT -6
Your website needs to have tags and keywords that will be found by google search. Paying google for higher search placement is also what the big sites do. But there are ways to improve SEO (Search Engine Optimization) without having to pay that extra. Your site designer should know how to best do that, but not all do. So that you can better understand it all yourself, google this: best practices for google SEO
It is also important to link any social media outlets you utilize to your website as well. If you use facebook, make it a business page, not a personal page.
Update things fairly regularly. Think about it as any other marketing/advertising campaign. It's not a once and done thing. You need to regularly put stuff out there for people to want to see your site.
Link relevant and interesting articles, (or write your own) People searching for some general information can land on your page as well.
Sign up for a google analytics account to be able to assess your traffic stats
I sell on one of the major marketplace platforms and approx 50% of my traffic comes from google search (ie outside of the marketplace platform)
Are you willing to share your website address for a look-see on search results and site layout?
I will try to take a look at it and see what kind of search results I get as well as anything that stands out.
Understand, I am absolutely no expert on web design or SEO, but have had to try to understand it for my own business. Thank you aafencingtexas.com/ |
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Post by the illustrious potentate on Jan 28, 2020 12:31:34 GMT -6
Your website needs to have tags and keywords that will be found by google search. Paying google for higher search placement is also what the big sites do. But there are ways to improve SEO (Search Engine Optimization) without having to pay that extra. Your site designer should know how to best do that, but not all do. So that you can better understand it all yourself, google this: best practices for google SEO
It is also important to link any social media outlets you utilize to your website as well. If you use facebook, make it a business page, not a personal page.
Update things fairly regularly. Think about it as any other marketing/advertising campaign. It's not a once and done thing. You need to regularly put stuff out there for people to want to see your site.
Link relevant and interesting articles, (or write your own) People searching for some general information can land on your page as well.
Sign up for a google analytics account to be able to assess your traffic stats
I sell on one of the major marketplace platforms and approx 50% of my traffic comes from google search (ie outside of the marketplace platform)
Are you willing to share your website address for a look-see on search results and site layout?
I will try to take a look at it and see what kind of search results I get as well as anything that stands out.
Understand, I am absolutely no expert on web design or SEO, but have had to try to understand it for my own business. Spot on. |
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Post by cottagefarm on Jan 28, 2020 13:05:20 GMT -6
Okay, here are my 1st impressions: 1st and foremost, I did not see anywhere that said you are fence contractors...it's implied of course. But search engines aren't yet smart enough to understand implications. Use the word contractor, repeatedly. When I started my google search, I first typed in Central Texas fenc (I specifically did not complete the spelling of fence or fencing, to find out what frequent searches included those words)....the suggested searches by google were as follows: .... fencing supply .... fence fixer .... fencing contractor .... fencing laws .... fencing company .... fencing builders That means that any of those words applicable to your company should be included somewhere in the text of your website. If they are not, you will not show up in a search for those words. Your Home page: Your location should be right there with your phone #. Central Texas covers damn near half the state by some definitions
Include major service areas by name, or, maybe, say something like....from XX to XX (N to S) and ZZ to ZZ (E to W) People want to know right away if you serve their area. And if they can't see it quickly, they will leave.
Nice photos but skip the slide presentation, most people don't wait long enough for the pics to load. Plus, for anyone with limited or slow internet service (many rural areas) they don't want to waste the data and bandwidth required for all of those pictures.
Maybe try instead just having a 3 across and two high grid of photos with the text across them as the link to each service page. One of them should be for additional services offered.
Those were my immediate impressions. Your guy did a nice job aesthetically, but your home page doesn't give any really pertinent information, and I don't want to have to dig for it. Approach your site like a customer. When you go to someones website, what do you want to see on the 1st page?
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Post by silverback on Jan 28, 2020 15:59:48 GMT -6
 Fence, I noticed this typo in your motto. I would fix that, especially on something as important as your company motto, because a viewer may see that and erroneously believe there may be an issue with "attention to detail". Even though your pictures show otherwise. I agree with everything cottage posted. Have to view it from a customer standpoint. Once you get them to your page, you want to give them the important info, in an extremely user friendly format, because you may only have their attention for a brief moment. Make it count. All you need is that phone call or appointment and that will give you the opportunity(in person) to demonstrate just why AA Fence is their ONLY fence option! |
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Post by Nesikep on Jan 28, 2020 17:11:42 GMT -6
I heard google puts a lot of emphasis on the URL containing the keywords.. you have "fencing" and "texas" in it, which is good, put if you have some page called "Contracting", "quotes" "prices", and such, that might help as well. There's also metadata tags for each page and those are important to get search results too.
It's been AGES (like 25 years) since I've done any web page building so I'm behind on pretty much everything
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Post by fence on Jan 28, 2020 17:12:53 GMT -6
Okay, here are my 1st impressions: 1st and foremost, I did not see anywhere that said you are fence contractors...it's implied of course. But search engines aren't yet smart enough to understand implications. Use the word contractor, repeatedly. When I started my google search, I first typed in Central Texas fenc (I specifically did not complete the spelling of fence or fencing, to find out what frequent searches included those words)....the suggested searches by google were as follows: .... fencing supply .... fence fixer .... fencing contractor .... fencing laws .... fencing company .... fencing builders That means that any of those words applicable to your company should be included somewhere in the text of your website. If they are not, you will not show up in a search for those words. Your Home page: Your location should be right there with your phone #. Central Texas covers damn near half the state by some definitions
Include major service areas by name, or, maybe, say something like....from XX to XX (N to S) and ZZ to ZZ (E to W) People want to know right away if you serve their area. And if they can't see it quickly, they will leave.
Nice photos but skip the slide presentation, most people don't wait long enough for the pics to load. Plus, for anyone with limited or slow internet service (many rural areas) they don't want to waste the data and bandwidth required for all of those pictures.
Maybe try instead just having a 3 across and two high grid of photos with the text across them as the link to each service page. One of them should be for additional services offered.
Those were my immediate impressions. Your guy did a nice job aesthetically, but your home page doesn't give any really pertinent information, and I don't want to have to dig for it. Approach your site like a customer. When you go to someones website, what do you want to see on the 1st page?
Thank you. I agree with everything you said. I didn't like the slideshow from the start and said so. But let him sell me on it. I need to figure out out how to take control of my own website or hire someone else. |
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Post by the illustrious potentate on Jan 28, 2020 17:31:16 GMT -6
Okay, here are my 1st impressions: 1st and foremost, I did not see anywhere that said you are fence contractors...it's implied of course. But search engines aren't yet smart enough to understand implications. Use the word contractor, repeatedly. When I started my google search, I first typed in Central Texas fenc (I specifically did not complete the spelling of fence or fencing, to find out what frequent searches included those words)....the suggested searches by google were as follows: .... fencing supply .... fence fixer .... fencing contractor .... fencing laws .... fencing company .... fencing builders That means that any of those words applicable to your company should be included somewhere in the text of your website. If they are not, you will not show up in a search for those words. Your Home page: Your location should be right there with your phone #. Central Texas covers damn near half the state by some definitions Include major service areas by name, or, maybe, say something like....from XX to XX (N to S) and ZZ to ZZ (E to W) People want to know right away if you serve their area. And if they can't see it quickly, they will leave.
Nice photos but skip the slide presentation, most people don't wait long enough for the pics to load. Plus, for anyone with limited or slow internet service (many rural areas) they don't want to waste the data and bandwidth required for all of those pictures.
Maybe try instead just having a 3 across and two high grid of photos with the text across them as the link to each service page. One of them should be for additional services offered. Those were my immediate impressions. Your guy did a nice job aesthetically, but your home page doesn't give any really pertinent information, and I don't want to have to dig for it. Approach your site like a customer. When you go to someones website, what do you want to see on the 1st page?
Thank you. I agree with everything you said. I didn't like the slideshow from the start and said so. But let him sell me on it. I need to figure out out how to take control of my own website or hire someone else. Lot of them out there and they have to eat also. Bet you could find one you like. I built one once, but won't do it again. Professional did a much better job. |
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Post by cottagefarm on Jan 28, 2020 17:33:43 GMT -6
Yup, if he won't listen to you there is a problem.
If you're not getting found you have a problem and that's the expertise you should be getting from the designer/webmaster.
But you also need to know from where your traffic is originating. If it's not local, it's irrelevant traffic. That's where the google analytics account will be an important resource. they will break that down for you.
I don't know if it's something you normally would pay for, mine came with my marketplace shop at no charge, so I'm guessing even if it is a subscription thing, it's not all that expensive.
Trust your instincts, be open to suggestions or concerns your web designer may have, but you know your product and, most importantly, your target market.
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Post by hughespieds on Jan 29, 2020 10:06:42 GMT -6
Fence, I used the free version of WIX.com for a couple of years. It's fairly easy to use and you can work on it anytime you want. Only thing is I had to put up with advertisements for being free. Switched to the pay version with my own address and ads are gone, and have even more tools and layouts available.
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Deleted Member
Posts: 0
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Post by Deleted on Jan 29, 2020 11:45:27 GMT -6
Hire an SEO company from India.
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Post by cowrancher75 on Jan 31, 2020 19:09:34 GMT -6
you could of built a website just as nice with a free builder from godaddy, wix, or square site in a few minutes.
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Post by fence on Feb 1, 2020 7:54:44 GMT -6
you could of built a website just as nice with a free builder from godaddy, wix, or square site in a few minutes. Lol...I doubt that. |
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Post by cowrancher75 on Feb 1, 2020 13:22:56 GMT -6
fence.. i'd go look at square site or wix and check them out.. You'll be surprised.
Most people today want a business website that displays a simple, one page site.
that site looks like something out of 1999... its just missing the flash animations.
you don't need a website guy for a simple business page. you can pay places like godaddy etc to get your site up higher in results. that would be much better then paying a designer.
just trying to help you out don't take offense.
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